How to Maintain Your Personal Brand as a Corporate Employee

Posted by Larry Pollock on Dec 28, 2010 in Marketing | 0 comments

A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities.

The foundation of a personal brand is initially created by consistently doing good work. From there, commenting, interacting and reacting in public discussion forums, blogging, Twitter, Facebook and the publication of articles and even books further solidify an individual as a thought leader.

However, “the idea of personal brand is often associated with independent practitioners”, as David Armano puts it. And for independents there are typically no conflicts as they are in the business of promoting themselves, their skills and knowledge. However, for practitioners working within corporations and interactive agencies, the challenge becomes balancing their personal brands with the corporate brand.

Many opportunities for friction

As a corporate employee you don’t represent “you” out in public — you represent the company. The opinions, theories and expertise you present publicly all get attributed to your employer. If you say something controversial, the story that will propagate is not “John Smith said…” but “John Smith, Lead Developer for Company X, said…”  Add to this the risk of disclosing proprietary or sensitive financial information and it’s no surprise many corporations aren’t interested in promoting individuals (outside of C-level executives) externally.

These same corporations are only now beginning to comprehend the power of the social web and don’t understand the need for external “corporate ambassadors”.

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Follow up on Kajabi Marketing Funnel & Product Launch Portal +

Posted by Larry Pollock on Oct 14, 2010 in Marketing | 0 comments

Kajabi is for Real

A few days ago I took a look at how technology stops most people from getting their idea(s) online, marketed and for sale. The short teaser movie from the Kajabi folks painted a pretty amazing set of features. A few folks I know thought it might be too good to be true. I withheld my judgement as I wanted to see the next movie and monitor what folks are saying and doing with this potentially huge new option for the rest of us.

Last night I watched the second movie from the Kajabi folks and I have to say that I think this is something amazing and useful for seasoned marketers as well as the folks wanting to enter into the world of online marketing. You no longer need to have a large budget to get custom programming done.

There are many folks teaching how to get leads online, how to work a business on Facebook and Twitter properly, build a marketing funnel on paper and even how to develop a good online product. None of this matters if you don’t have somewhere to send the leads, capture the prospects, communicate and sell the membership or drip the content. Yes, you can do some simple PayPal buttons and sell an ebook. Even have a simple shopping cart that delivers the electronic product. I’ve been doing this for years. I have been planning to move into a more sophisticated “Funnel” and process. I even have most of the technology sorted. I can patch it together. But, can most of those folks with the big ideas do so? Probably not. Either money or technology or both will get in the way.

Not Any Longer – In My Humble Opinion…

For those serious enough to truly move into online marketing and wanting to build a community around their brand, Kajabi is well worth taking to time to look at. If you’re someone who manages sites for clients and help set them up there is an account you can get for that. Sort of like a reseller. I can say that this could make your life so much easier that other ways to creating a system like this and managing it.

Take a look at this video. Watch the whole thing. Download it and add it to your iTunes Library so you can watch it as you can and got back to review the parts you want to. Then I recommend you sign up for information in the box below the video. It can’t hurt to be in the loop directly for Kajabi…

Watch the Kajabi Video:

Click Here to Watch Kajabi Video

Kajabi can help you get your ideas online and for sale fast, easy and without having to know any technical stuff.

Update: Kajabi is Live! 14 Day FREE Trial – CLICK HERE for more information

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