Why Do I Need a Company Blog?

This is a question Faith and I get asked all the time. It use to be “Why do I need a website?”. Today most people in business, or going into business, understand the need for having an electronic brochure; a website. What is not well understood is the way traffic, customer loyalty and mailing lists are built today. And this is just a short list of the reasons.

This morning woke up to a post on “Why Do I Need a Company Blog?” from the great folks over at e-Junkie.com, providers of an inexpensive and nice shopping cart online.

20 great reasons were given. I have listed the first 7 below. To see the rest, click on the read more button at the bottom.

With that clear, lets begin…

Blogging a clever and passive way of promoting your company.

A good blog with quality content will not only attract new customers, but will bring existing and ex-customers back.

Helps in building business email list.

It proves that you are an expert in your field and adds to your credibility.

Through your business you keep your customers satisfied, through a blog you keep them educated.

A company blog brings brand recognition.

Before buying you products/services, people like to know you better and your blog reflects your company and your personality.